Atura Hotels are the latest brand by renowned hotel and entertainment brand Event Hospitality and Entertainment which also owns multi-award winning QT Hotels and Resorts, Rydges Hotels and Resorts, Art Series Hotels, Event Cinemas and Thredbo Resort.  Curated by the same collaborators behind the company’s multi-award winning designer QT Hotels and Resorts brand, the Atura brand is part of a growing global trend towards design-driven hotels offering guests a unique experience – Atura does this with even more value.

Urban, industrial and design-inspired, Atura Hotels are where modern business and leisure travellers escape the predictable to embrace a new style of travel. This fresh take on the mid-market travel experience fuses dynamic communal spaces, hip styling and the latest technology at surprisingly affordable prices ensuring guests feel connected and energised.  Expect free Wi Fi and a host of other benefits each time you stay.  Active participation in surrounding communities and support of the local music & art scene are fundamental to the Atura brand philosophy.

The Roadhouse Bar and Grill culinary offering which can be found at all Atura Hotels is inspired by the contemporary American Roadhouse experience and has been designed to be as popular with neighbourhood locals as it is with guests staying in-house.  Located at the heart of the lobby experience, the food is great and well-priced with the menu including mouth-watering steaks, delicious healthy options and the infamous Roadhouse Burger.  Adding to the decidedly non-standard mid-market offering, the Roadhouse Bar features an exceptional line-up of premium whiskeys including our own barrel-aged drop, an enviable cocktail line-up plus organic espresso and cold brew coffee.

The flagship Atura Hotel property opened in the Western Sydney greenbelt of Prospect in Blacktown in New South Wales in late 2013.    Designed by specialist hospitality architect Pete r Israel and renowned hotel interior designer Nic Graham, the property is an engaging embrace of industrial inspiration, modern functionality and urban form.  Within a year of opening, the hotel won several prestigious industry awards including being named Australia’s Best Mid-Range Accommodation at the 2014 Australian Hotel Association Awards for Excellence.

Two more Atura Hotel properties were launched in early; Atura Albury in January in regional New South Wales and Atura Dandenong in Melbourne’s East in April.  Both hotel properties have won prestigious industry awards since opening.  Over the next few years, Atura Hotels will continue to be launched across Australia in select CBD locations, business park precincts and regional hubs.